In Case You Forgot, the Big 4 Are Hiring a Small Army of People This Year
By Ali Ahmad
The rainbow and unicorn PR machine is in full force and CNN is happy to scoop them up spit them out.
We might believe that Audit firms never used PR techniques/marketing techniques and we might believe that CNN is always right (when they report) but here’s another side of story (my side of story)
CNN managed to dig up this corpse of a story: “Bean counters wanted: Why the Big 4 are in a hiring frenzy.” This refers to the hiring bonanza that Deloitte announced last September that was followed by various announcements by the rest of the Big 4:
[T]here’s one unlikely place where the help wanted sign is up, big time: Accounting firms.
Deloitte plans to hire 17,000 professionals in the U.S. and India in 2011, according to Cathleen Benko, its chief talent officer. It’s seeking accountants, auditors, consultants, and IT staff. Hiring is split evenly between experienced and entry-level applicants.
Ernst & Young has stepped up recruiting. It’s looking to hire 7,000 employees from college campuses — 4,500 full-time and 2,500 interns — and 6,000 experienced staff, totaling 13,000 people in 2011, says Dan Black, its director of Americas Campus Recruiting. Experienced staffing is up 80% from last year and campus recruits are up 20%.
Both firms compete for talent against PricewaterhouseCoopers, KPMG, and large consulting firms such as McKinsey and Bain. The hiring confirms a 2011 Bureau of Labor Statistics report that predicted employment in accounting and auditing would spike 22%.
For starters I don’t know why accounting firms are an “unlikely” place for the “help wanted sign” but don’t forget that this is the same outlet that told us that the firms were making money hand over fist back in the Fall of ‘09. Also, why CNN/Fortune is now reporting Deloitte’s India’s hiring numbers as part of this story is a little confusing. Plus, if “hiring is split” between experienced and new hires that is a change in the breakdown from what was reported last September. Again, maybe the India numbers change things up a bit and I lost my 10-key long ago.
And we’ll also mention that the E&Y numbers are slightly better than what they initially reported last September so make of all these stats what you will, the rainbow and unicorn PR machine is in full force and CNN is happy to scoop them up spit them out.